Three-color light technology prolongs produce freshness and vitamin life to empower a healthier, more nutrient-rich lifestyle

Almost 90% of respondents in Earth Day survey want to keep fruits and vegetables fresher longer – and 7 in 10 would invest in a smart refrigerator to do so

BOLINGBROOK, ILL. (April 20, 2023) – Beko Home Appliances USA is honoring its promise of an Earth Day launch of a new line of refrigerators that dramatically extend the life of fresh produce and produce vitamin content amid growing public demand for enhanced food preservation in kitchen appliances.

The U.S. subsidiary of the global appliance manufacturer known for its health, wellness and sustainability legacy is making the first seven of 20 new refrigerators equipped with its HarvestFresh™ technology available at its national dealer partners today. The 13 remaining models, including the 36” French Four-Door model that captured the DesignBites Brand With The Biggest Bite, one of two big product honors at the 2023 Kitchen & Bath Industry Show (KBIS) earlier this year, will hit dealer floors by (date).

A proprietary, three-light innovation that recreates the 24-hour sun cycle in the crisper drawers, Beko’s HarvestFresh™ preserves fruits and vegetables for 30 days while extending the life of the essential vitamins in fresh produce, namely vitamins A and C.

Meanwhile, in a March 2023 survey of 2,000 adults sponsored by Beko, 88% of Americans wish they could keep fruits and vegetables fresher longer while a similar eight in 10 say they are willing to invest in new appliances that reduce food waste, increase electricity and water efficiency, or help them live healthier. Of those appliances, a smart refrigerator with crisper drawers that preserve vitamin content in produce was the top response (70%)